Grab Your Opportunity

Position : Marketing Specialist Reporting to : VP Marketing Salary : Competitive package Location : Anywhere in the US (Home office / virtual)

We are looking for a bright and passionate marketing specialist to execute our marketing strategy, generate awareness and sales leads through multi-channel campaigns, and have a measurable impact on revenue. This position reports directly to the VP of Marketing.

Company Overview
eG Innovations provides intelligent performance management solutions that ensure user productivity and reliable delivery of mission-critical business services in cloud, virtual, and physical IT environments. Where traditional monitoring tools fail to intelligently correlate performance across heterogeneous IT environments and provide actionable insight into causes of service issues, eG Innovations delivers total performance visibility across every layer and every tier of the service infrastructure. From desktops to applications, and from network to storage, eG Innovations dramatically accelerates the discovery, diagnosis, and resolution of performance and user experience issues - before they impact user productivity and the success of transformational IT initiatives. eG Innovations' award-winning solutions are trusted by the world's most demanding companies to deliver on the ROI promise of transformational IT investments, and keep business services up and running. More information: www.eginnovations.com.

Why is this a Great Opportunity?
eG Innovations is a fast growing, worldwide software company that offers unique performance management solutions to large and medium sized companies. You will market a product with distinct competitive advantages into a rapidly growing marketplace. In addition to a great product, the company has excellent clients, including several well known billion dollar corporations such as JP Morgan Chase, Citigroup, Depository Trust and Clearing Corporation, Cathay Bank, AllScripts, Honeywell, Fidelity Investments, PricewaterhouseCoopers, Samsung, Xerox, Marathon Oil, McKesson, and many more.

Responsibilities:

Develop a strong understanding of customer needs, product features, competition and how to best position our solutions in the performance management space

Generate awareness and demand for the eG Innovations products in our target verticals and market segments.

Support our growing field sales force and channel partners in the AMERICAS, EMEA and APAC regions through compelling collateral, sales tools, and competitive intelligence.

Manage lead pipeline in Salesforce.com and marketing automation platforms.

Continually refine and develop customer focused content assets (such as sales presentations, website content, case studies, white papers, datasheets, newsletters, etc.) targeting multiple decision makers, e.g. C-Level execs, Business Managers, IT admins and End Users.

Build and manage a robust social media presence on LinkedIn, Twitter, Facebook, etc.

Create marketing metrics and report on marketing performance using data from Salesforce.com, Google Analytics, and marketing automation platforms.

Requirements:

Must be smart, ambitious, and energetic - a results-oriented team player.

Thorough understanding of all aspects of the B2B marketing function.

3+ years of in-depth B2B marketing experience (vendor or agency side), preferably in the IT management software or enterprise software space.

BA/BS degree. MBA a plus.

Solid marketing campaign experience including planning, developing, executing, monitoring and reporting of marketing campaigns.

Experience with integrated marketing campaigns (must have proven experience with online marketing/advertising, email, direct mail, social media, lead generation, web content development, webinars and online events, live events and tradeshows).

Experience with content marketing and mapping content assets to market segments, buyer personas and buying stages. Copywriting / copyediting experience a plus (please submit writing samples).

Proven experience creating marketing performance reports.

Proficiency in industry-standard sales and CRM systems a must (Salesforce.com), also MS Office (Word, Excel, PowerPoint), experience with Adobe CS5 (InDesign, Illustrator and Photoshop) a plus.

Working knowledge of industry-standard marketing automation solutions (Eloqua, Marketo, LeadFormix, etc)

Excellent organizational skills. Attention to detail, ability to handle multiple projects and work fast in a deadline-driven environment.

Excellent written and verbal communication skills.

Occasional travel required (20%).

Next steps
To apply for this position, please email your resume with contact information and salary requirement to marketing@eginnovations.com. Please also submit portfolio examples that highlight your contributions to previous campaigns and marketing projects.

eG Innovations is an equal opportunity employer. All information submitted will be kept confidential.