{"id":29667,"date":"2023-02-09T08:09:33","date_gmt":"2023-02-09T13:09:33","guid":{"rendered":"https:\/\/www.eginnovations.com\/blog\/?p=29667"},"modified":"2025-03-18T11:03:52","modified_gmt":"2025-03-18T15:03:52","slug":"msp-localized-it-services","status":"publish","type":"post","link":"https:\/\/www.eginnovations.com\/blog\/msp-localized-it-services\/","title":{"rendered":"How MSPs can Capitalize on the Rush for Localization of IT Services"},"content":{"rendered":"<div class=\"inner_content\">\n<h2>Opportunities for MSPs as Customers Choose Local MSPs Over Public Global Service Providers<\/h2>\n<div class=\"alignright\" style=\"padding: 18px; border: 1px solid #ffd392; background: #fcf8ef; width: 355px;\">\n<p style=\"margin-bottom: 15px;\">&#8220;If you are a managed service provider (MSP) in Switzerland, your customers are very likely Swiss customers, so they speak the local language, and they want their data to be in Switzerland, and they want your service provider to comply with all the Swiss regulations. And the same is true in 190 other countries, especially after last year,&#8221;<\/p>\n<p style=\"margin-bottom: 5px;\"><strong>Patrick Pulvermueller<\/strong><\/p>\n<p style=\"margin-bottom: 5px;\"><strong>CEO, Acronis<\/strong><\/p>\n<p style=\"margin-bottom: 5px;\"><strong>Source:<\/strong> <a href=\"https:\/\/www.theregister.com\/2023\/01\/19\/hyperlocalization_of_it_infrastructure_is\/\" target=\"blank\" rel=\"noopener\">The Register<\/a><\/p>\n<\/div>\n<p>I recently wrote <a href=\"https:\/\/www.eginnovations.com\/blog\/on-premises-cloud-first-or-cloud-repatriation\/\">an article about the trend for some organizations to pursue cloud repatriation<\/a> and hybrid cloud strategies, moving some \u2013 or all of \u2013 their workloads from public clouds such as Amazon AWS, Google GCP or Microsoft Azure back on-premises to their own datacenter.<\/p>\n<p>Since that article though, The Register have published a piece &#8220;<a href=\"https:\/\/www.theregister.com\/2023\/01\/19\/hyperlocalization_of_it_infrastructure_is\/\">Hyperlocalization of IT infrastructure is here to stay&#8221; <\/a>highlighting a sub-trend, a type of repatriation-lite where organizations are moving workloads from public cloud to private clouds, local co-location facilities (colos) and MSPs located close geographically, usually within the same country. The sub-title of the piece kind of sums it up well &#8211; \u201cAll y&#8217;all want data near you, but that doesn&#8217;t mean you&#8217;re going back on prem\u201d.<\/p>\n<p><em>Update Nov 2023: Since writing this article, enterprise vendors such as Amazon and VMware have made announcements around Sovereign Cloud services targeting customers with similar needs to those discussed in this article, see: <a href=\"https:\/\/news.vmware.com\/releases\/vmware-explore-2023-barcelona-sovereign-cloud\">VMware Unveils New Developer, Data, and Security Services for Sovereign Clouds &#8211; VMware News and Stories<\/a> and <a href=\"https:\/\/www.eginnovations.com\/blog\/hybrid-cloud-strategies-aws-launches-dedicated-local-zones-with-singapore-government-as-first-customer\/\">Hybrid Cloud Strategies \u2013 AWS Launches Dedicated Local Zones with Singapore Government as First Customer<\/a>.<\/em><\/p>\n<h2>The Driving Factors for Choosing a Local MSP<\/h2>\n<p>As eG Enterprise works with over a hundred managed service providers across the world, offering <a href=\"https:\/\/www.eginnovations.com\/product\/msp-monitoring\">an observability platform for MSPs<\/a> that includes features designed to help MSPs automate processes and ensure performance and availability, the trend of going local for MSPs is something we are aware of.<\/p>\n<p>Organizations are increasingly facing data localization compliance regulation and customer contracts that can include clauses such as \u201cmay not move data to other countries without prior agreement\u201d. Local MSPs are perfectly placed to benefit from the large market of businesses and organizations whose operations are limited to a single country. Choosing a local MSP can free many from the overheads of unnecessary paperwork and red tape associated with regulations such as GDPR and DORA.<\/p>\n<p>Many businesses also have recent experience of supply-chain issues and border-closures during the pandemic and are aware of the benefits of having critical infrastructure, suppliers and support services nearby.<\/p>\n<p style=\"margin-bottom: 15px;\">There are other obvious benefits a local MSP may offer such as: local support with no time zone challenges, cost-savings, low latency and services such as on-site training. There are many articles available covering the benefits (and sometimes the cons), see:<\/p>\n<div class=\"alignright\" style=\"padding: 18px; border: 1px solid #ffd392; background: #fcf8ef; width: 355px;\">\n<p style=\"margin-bottom: 15px;\">\u201cIt started with COVID, frankly. Because what happened is you suddenly had this situation that your team sits in one country, your data in another country and the borders are closed. What do you do if something goes wrong? You physically couldn&#8217;t get there.\u201d<\/p>\n<p style=\"margin-bottom: 5px;\"><strong>Patrick Pulvermueller<\/strong><\/p>\n<p style=\"margin-bottom: 5px;\"><strong>CEO, Acronis<\/strong><\/p>\n<p style=\"margin-bottom: 5px;\"><strong>Source:<\/strong> <a href=\"https:\/\/www.theregister.com\/2023\/01\/19\/hyperlocalization_of_it_infrastructure_is\/\" target=\"blank\" rel=\"noopener\">The Register<\/a><\/p>\n<\/div>\n<ul>\n<li><a href=\"https:\/\/mytetech.com\/the-benefits-of-choosing-a-local-msp\/\" target=\"blank\" rel=\"noopener\">The benefits of choosing a local MSP &#8211; MYTE Technologies<\/a><\/li>\n<li><a href=\"https:\/\/techgen.com\/local-minneapolis-msp-benefits\/\" target=\"blank\" rel=\"noopener\">Benefits of working with a Local MSP | TechGen <\/a><\/li>\n<li><a href=\"https:\/\/www.kelsercorp.com\/blog\/it-msp-local-non-local-benefits\" target=\"blank\" rel=\"noopener\">Local Vs. Non-Local IT Providers: Which Is Right For Me? (kelsercorp.com)<\/a><\/li>\n<\/ul>\n<p>For smaller organizations and those operating in a single country the accountability of a local supplier is often higher with options to hold suppliers to account via local laws greater and contracts can be checked and upheld using local cost-effective legal advice.<\/p>\n<h2>Opportunities for MSPs<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"390\" height=\"260\" class=\"alignleft size-full wp-image-29683\" style=\"width: 390px;\" src=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/Opportunity.webp\" alt=\"Opportunity\" srcset=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/Opportunity.webp 550w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/Opportunity-300x200.webp 300w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/Opportunity-310x207.webp 310w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/Opportunity-140x93.webp 140w\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" \/>As the discussions around cloud repatriation have shown though, the decision of whether to host in the cloud or on-prem is often based on cost. Our MSP partners often operate on tight margins and must increasingly demonstrate tangible value to customers. There is often a customer expectation that a smaller local MSP should offer cost-savings over the global public cloud giants, whilst also offering better service.<\/p>\n<p>Traditionally, MSPs have been reliant on <a href=\"https:\/\/www.eginnovations.com\/rmm-tools-software\">remote monitoring and management (RMM) tools<\/a> that focus mainly on basic monitoring capabilities such as network connectivity checks, CPU, memory and disk utilization metrics, monitoring of workstations, and <a href=\"https:\/\/www.eginnovations.com\/blog\/what-is-snmp\/\">other SNMP metrics<\/a>.<\/p>\n<p>The good news for Managed Service Providers (MSPs) is that customer organizations are becoming increasingly reliant on IT systems and services to run their core businesses. <a href=\"https:\/\/www.eginnovations.com\/blog\/downtime-cost-slow-it\/\">One minute of downtime or even slow time costs a business thousands of dollars in lost revenue<\/a>. At the same time, customer executives are focused on what affects their business the most. Questions at the top of their minds include whether their users\u2019 experience is good, whether every element of the service delivery is working well, whether all user touchpoints are operational and so on.<\/p>\n<p>Traditional RMM tools lose their significance when customers start to focus on user experience, service management and have become accustomed to the service offerings and SLAs of the big public clouds. <a href=\"https:\/\/www.eginnovations.com\/solution-brief\/modern-msp-tools-vs-rmm-tools.pdf\">MSPs who move beyond RMM tools<\/a> will be best placed to seize the opportunities that workload and data localization offers.<\/p>\n<p>Technically and theoretically, the best local MSPs who have their <a href=\"https:\/\/dictionary.cambridge.org\/dictionary\/english\/get-have-your-ducks-in-a-row\" target=\"blank\" rel=\"noopener\">\u201cducks in a row\u201d<\/a> should often be able to offer a better service than non-local public cloud suppliers simply because a local supplier means super low latency (with thanks for that one going to the speed of light!) and fewer third-party networking components where problems may arise.<\/p>\n<p>An observability platform such as eG Enterprise helps MSP partners leverage this natural low latency advantage they offer to capture local business.<\/p>\n<table class=\"hand_table_style\" style=\"width: 100%;\">\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" class=\"lazy loaded\" alt=\"hand-symbol\" src=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2020\/09\/hand-symbol.png\" width=\"48\" height=\"28\" border=\"0\" \/><\/td>\n<td>\n<div>\n<p style=\"margin-bottom: 5px;\">There\u2019s plenty of anecdotal evidence around of this trend to local suppliers and the opportunities for them. I noticed some very interesting comments on a recent LinkedIn post by <a href=\"https:\/\/www.eginnovations.com\/documentation\/IGEL-Endpoints\/Architecture-of-IGEL.htm\" class=\"link\">IGEL<\/a> field expert, Ben Ward discussing how some service providers were building a business model around providing OPEX-based pricing of <a href=\"https:\/\/www.eginnovations.com\/supported-technologies\/nutanix-monitoring\">Nutanix<\/a>-based private cloud services (scalable multi-tenant cloud type models), in particular to satisfy demand from the highly regulated financial sectors \u2013 worth a read of the comments on the post \u2013 here, <a href=\"https:\/\/www.linkedin.com\/posts\/benwarduk_basecamp-details-32-million-bill-that-saw-activity-7020731783310663681-9lwt\" target=\"blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/benwarduk_basecamp-details-32-million-bill-that-saw-activity-7020731783310663681-9lwt.<\/a><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>How MSPs are Responding and Modernizing<\/h2>\n<p>An important change is the increasing adoption of automation in enterprises and in enterprise software tools. Some of the key tasks MSPs have been performing include patching systems, applying antivirus updates, on-boarding new systems and so on. Increasingly, enterprise software tools have included automated upgrade capabilities, so manual intervention is not needed.<\/p>\n<div class=\"alignright\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29725\" src=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/traditional-RMM-tools.webp\" alt=\"traditional-RMM-tools\" width=\"450\" height=\"611\" srcset=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/traditional-RMM-tools.webp 450w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/traditional-RMM-tools-221x300.webp 221w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/traditional-RMM-tools-310x421.webp 310w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/traditional-RMM-tools-140x190.webp 140w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<div class=\"img_caption\" style=\"width: 450px;\">How eG Enterprise compares to traditional RMM tools. Allowing MSPs to offer services monitoring their customers full stack of technologies and applications.<\/div>\n<\/div>\n<p>With public cloud the adoption of virtualization, provisioning tools and DevOps technologies has meant that updates to systems and on-boarding of new systems is also automated. Hence, many of the tasks traditional MSPs spent days and months on are no longer seen to add the value to justify premium pricing.<\/p>\n<p>MSPs that still rely on RMM tools and traditional manual approaches will soon find that their relevance and competitiveness is reduced. Modern MSPs are embracing a new reality \u2013 one where they minimize low-end, manual tasks and focus on how they can value-add to their customers\u2019 business.<\/p>\n<p>The successful modern MSP will be one who focuses on what matters to customers and offers value, not just cost reductions. To be successful, a modern MSP must focus on reducing downtime, improving application performance, lowering MTTR and enhancing user satisfaction.<\/p>\n<h2>How eG Enterprise is Helping Modern MSPs<\/h2>\n<p style=\"margin-bottom: 15px;\"><a href=\"https:\/\/www.eginnovations.com\/company\/msp-partners\">Hundreds of service providers across the world are leveraging eG Enterprise to enhance their offerings<\/a>, deliver significant value to customers and move up the value chain. These MSPs are well-placed to take advantage of the localization trend and maximize their revenues by offering optimal customer experience.<\/p>\n<ul>\n<li><strong>Onboard Clients Quickly:<\/strong> Multi-tenant capabilities of eG Enterprise help MSPs drive cost efficiency. On-boarding new customers is a breeze. Take a couple of minutes to push agents to target systems and have the customer infrastructure auto-discovered and auto-managed.<\/li>\n<li><strong>Get Unparalleled Insights:<\/strong> Use eG Enterprise\u2019s universal agent technology to get full stack observability. Use <a href=\"https:\/\/www.eginnovations.com\/product\/capabilities\/aiops-monitoring\">AIOps technologies built-in to eG Enterprise<\/a> to analyze millions of metrics and quickly determine where the performance bottlenecks lie. Leverage automatic correlation technology to pin-point where the root cause of problems lie \u2013 network, server, application, storage, virtualization, etc.<\/li>\n<li>\n<div class=\"alignright\" style=\"margin-bottom: 10px;\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29723\" src=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/msp-benefits.webp\" alt=\"msp-benefits\" width=\"380\" height=\"377\" srcset=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/msp-benefits.webp 380w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/msp-benefits-300x298.webp 300w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/msp-benefits-150x150.webp 150w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/msp-benefits-310x308.webp 310w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/msp-benefits-140x139.webp 140w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/p>\n<div class=\"img_caption\" style=\"margin-bottom: 0px!important;\">How eG Enterprise benefits MSPs<\/div>\n<\/div>\n<p style=\"margin-bottom: 7px;\"><strong>Get End-to-End Coverage:<\/strong> With eG Enterprise, you can go far beyond traditional RMM tools. Provide coverage for the entire customer infrastructure \u2013 digital workspaces, datacenter hardware and networking, virtualization platforms, enterprise applications and microservices, all from a single pane of glass. Integrate with your ITSM tool and seamlessly integrate eG Enterprise alerts into your incident management process.<\/p>\n<\/li>\n<li><strong>Cost Effective &amp; Flexible:<\/strong> Our pay-per-use MSP licensing model means you pay for only what you use, and there are no hidden costs. You have the flexibility to just deploy the monitoring you need. For example, if Citrix monitoring is the need for your customer, just deliver this. And you can deploy this fully as an on-premises solution which may particularly appeal to those organizations seeking local solutions (deployment on private or public cloud is also possible).<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.eginnovations.com\/product\/application-performance-monitoring\/free-trial\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29818\" src=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/eG-enterprise-modern-it-banner.webp\" alt=\"eG-enterprise-modern-it-banner\" width=\"850\" height=\"160\" srcset=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/eG-enterprise-modern-it-banner.webp 850w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/eG-enterprise-modern-it-banner-300x56.webp 300w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/eG-enterprise-modern-it-banner-768x145.webp 768w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/eG-enterprise-modern-it-banner-800x151.webp 800w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/eG-enterprise-modern-it-banner-310x58.webp 310w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2023\/02\/eG-enterprise-modern-it-banner-140x26.webp 140w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2>Modern MSPs Using Modern Tools are Future-Proof<\/h2>\n<p>As public cloud services evolve it is very possible that many of the concerns that are driving localization are addressed and these trends reverse somewhat. Some organizations will naturally grow beyond country boundaries, and some will become multi-geographic via acquisition. Local MSPs who add value and have adopted whole-of-market technologies such as eG Enterprise are more likely to retain business and grow with their customers.<\/p>\n<p>eG Innovations offers a range of partner models to MSPs to enable them to grow their business offering customers premium and additional services, such as <a href=\"https:\/\/www.eginnovations.com\/blog\/help-desk-management-software-tools\/\">frontline help desk<\/a> and enhanced monitoring and troubleshooting tools. <a href=\"https:\/\/www.eginnovations.com\/company\/msp-partners\">Read how a selection of MSPs have grown their businesses using eG Enterprise Managed Services | Monitoring for MSPs.<\/a><\/p>\n<h2>Related Information<\/h2>\n<ul>\n<li>My previous blog considering data points on cloud repatriation, where organizations are moving workloads from clouds like Amazon AWS back into private on-prem datacenters: <a href=\"https:\/\/www.eginnovations.com\/blog\/on-premises-cloud-first-or-cloud-repatriation\/\">On-premises, Cloud First or Cloud Repatriation &#8211; What&#8217;s the Trend? Which is Best?<\/a><\/li>\n<li>Since my last blog on Cloud repatriation an interview on Cloud Workload Repatriation with Deloitte\u2019s David Linthicum has been published discussing the characteristics of workloads that are appealing to bring back on-premises, see: <a href=\"https:\/\/thectoadvisor.com\/cloud-workload-repatriation-with-deloittes-david-linthicum\/\" target=\"blank\" rel=\"noopener\">Cloud Workload Repatriation with Deloitte&#8217;s David Linthicum &#8211; The CTO Advisor<\/a><\/li>\n<li>Some information on recent features in eG Enterprise designed for MSPs is available in this article: <a href=\"https:\/\/www.eginnovations.com\/blog\/multi-tenant-network-monitoring\/\">Multi-Tenant MSP Monitoring<\/a><\/li>\n<li>To learn about deployment options and architectures for eG Enterprise, including SaaS and MSP multi-tenanted options, see: <a href=\"https:\/\/www.eginnovations.com\/blog\/deployment-choices-saas-on-prem\/\">How to Deploy eG Enterprise \u2013 Choices and Models<\/a><\/li>\n<li>To read more about eG Innovations\u2019 solutions for MSP monitoring, including options for multiple tenants, <a href=\"https:\/\/www.eginnovations.com\/product\/msp-monitoring\">Read: MSP Monitoring Software &amp; Tools | eG Innovations<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Opportunities for MSPs as Customers Choose Local MSPs Over Public Global Service Providers &#8220;If you are a managed service provider (MSP) in Switzerland, your customers are very likely Swiss customers, so they speak the local language, and they want their data to be in Switzerland, and they want your service provider to comply with all [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":29816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[393],"tags":[2004,110,537,2005,539,180,2003,188,536,390,540,544],"class_list":["post-29667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-msp-monitoring","tag-auvik","tag-cloud","tag-kaseya","tag-local-msp","tag-logicmonitor","tag-managed-services","tag-modern-msp","tag-monitoring","tag-msp","tag-msps","tag-n-able","tag-rmm-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How MSPs can Capitalize on the Rush to Localize IT Services<\/title>\n<meta name=\"description\" content=\"As data privacy &amp; business continuity concerns rise, 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