{"id":35839,"date":"2024-12-19T06:47:11","date_gmt":"2024-12-19T11:47:11","guid":{"rendered":"https:\/\/www.eginnovations.com\/blog\/?p=35839"},"modified":"2025-03-18T03:25:04","modified_gmt":"2025-03-18T07:25:04","slug":"optimizing-e-commerce-application-performance-apm-during-high-traffic-holidays","status":"publish","type":"post","link":"https:\/\/www.eginnovations.com\/blog\/optimizing-e-commerce-application-performance-apm-during-high-traffic-holidays\/","title":{"rendered":"Optimizing E-commerce Application Performance (APM) During High-Traffic Holidays!"},"content":{"rendered":"
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Everyone within an e-commerce business knows that the stakes are high during peak shopping events such as Black Friday, Christmas, and many other holiday seasons. Periods like these are make-or-break for your revenue.<\/p>\n

Application performance is the key to success. A slow e-commerce website, stalled transactions, or unanticipated downtime invariably leads to frustrated customers, lost sales, and long-term damage to a brand\u2019s reputation. Common Black Friday issues are covered in Roq predicts Black Friday\u2019s tech disasters | Modern Retail<\/a>.<\/p>\n

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A 1-second delay in page response can result in 7% reduction in conversions. If an e-commerce site is making $100,000\/day, a 1-second delay could potentially cost the site $2.5 million in lost sales annually.<\/p>\n<\/div>\n

To stay ahead of the game, it\u2019s critical to ensure that your e-commerce platform is ready to handle the surges in traffic and peak volumes that consumer-frenzied online shopping can bring. This is where Application Performance Monitoring (APM) is now essential. With eG Enterprise in your weaponry, your staff can monitor, optimize, and troubleshoot your websites\u2019 performance to keep things running smoothly during these high-stakes events\u2014and maximize your revenue in the process.<\/p>\n

<\/span>Website Performance Matters During High-Traffic Events (aka holidays!)<\/span><\/h2>\n

When customers are eager to make a purchase, even a few seconds of delay can be the difference between a completed sale and a lost opportunity. During big sales events, the platform may be squeezed. E-Commerce infra is often deployed upon high scale load balancers.<\/p>\n

During high-traffic events, many IT teams rely upon auto-scaling and load balancing to satisfy demand. For example, new instances (let’s say EC2) are created based on some rules\/policies to cope and keep up with the traffic. Even if there is enough capacity to support the traffic, it defies the purpose of it when issues are arising because the app itself is faulty.<\/p>\n

In fact, throwing additional resources at performance issues without identifying many root-causes leads to unnecessary costs and the problems will almost certainly return.<\/p>\n

Ultimately poor performance leads to:<\/p>\n