{"id":6371,"date":"2018-03-13T10:30:27","date_gmt":"2018-03-13T14:30:27","guid":{"rendered":"https:\/\/www.eginnovations.com\/blog\/?p=6371"},"modified":"2022-12-11T03:53:41","modified_gmt":"2022-12-11T08:53:41","slug":"service-integration-and-management","status":"publish","type":"post","link":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/","title":{"rendered":"Service Integration and Management is More Than Multi-Cloud"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6413 alignright\" style=\"margin: 0 0 10px 10px;\" src=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/cloud-performance-monitoring.jpg\" alt=\"Cloud Performance Monitoring and Management\" width=\"200\" height=\"113\" border=\"0\" srcset=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/cloud-performance-monitoring.jpg 200w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/cloud-performance-monitoring-140x79.jpg 140w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>When I hear the word SIAM today, I think of two things. First, I think of Yul Brynner in The King and I&#8230;.and second, I think of Service Integration and Management.<\/p>\n<p><a href=\"https:\/\/www.axelos.com\/case-studies-and-white-papers\/introduction-to-service-integration-management\" target=\"_blank\" rel=\"noopener noreferrer\">Service Integration and Management<\/a> (SIAM) seeks to combine the benefits of best\u2010of\u2010breed based multi\u2010sourcing of services with the simplicity of single sourcing, minimizing the risks inherent in multi\u2010sourced approaches and masking the supply chain complexity from the consumers of the services.<\/p>\n<div class=\"frm-cta\"><a class=\"frm-cta-link\" href=\"https:\/\/www.eginnovations.com\/supported-technologies\/unified-monitoring\" target=\"_blank\" rel=\"noopener noreferrer\">Explore Unified Monitoring Capabilities \u00bb<\/a><\/div>\n<p>The reference to The King and I was taken from a White Paper, <a href=\"https:\/\/www.axelos.com\/case-studies-and-white-papers\/who-is-the-king-of-siam\" target=\"_blank\" rel=\"noopener noreferrer\">Who is the King of SIAM<\/a>?<sup>ii<\/sup>:<\/p>\n<div class=\"blog-info-box\">\n<p>SIAM effectively puts the \u2018balance of power\u2019 back into the hands of the business or customer. SIAM exercises the power and controls of a monarchic solution (\u2018The King\u2019). SIAM is not just a symbolic figurehead, it provides governance that commands the reverence and respect of each of the providers within the model.<\/p>\n<p>The customer seeks the assurances provided by a governing King that it will deliver benefit. The King rules in accordance to the constitution and within the IT service delivery model. This is defined through strategy, policy, process, and autonomy over other providers in the model. SIAM provides the business with the necessary levers required to steer service provision \u2013 a valuable attribute, especially with the ongoing development of Cloud services and rapidly evolving business strategies.<\/p>\n<p>But SIAM is not a dictator that rules through a contractual straightjacket for outsourcing. The SIAM model seeks to empower providers. It achieves this ostensibly through the effective control and governance of the process interfaces, setting quality criteria (based upon the customer\u2019s policies and the authority delegated to SIAM) and ensuring on-going compliance to said criteria across provider groups. For the provider, this establishes a mandate that allows them to do the job they are obliged to do, without a detailed, procedural specification of how to do this.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Service_Integration_and_Management_and_the_Importance_of_Transparency\"><\/span>Service Integration and Management and the Importance of Transparency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Understanding the difference between visibility and transparency will be critical to achieving effective service integration and management. <strong><a href=\"https:\/\/www.eginnovations.com\/blog\/\">Visibility<\/a><\/strong> is about <span style=\"text-decoration: underline;\"><em>what<\/em> <\/span>we can see\u2014in a service management context this means what information we can get about the performance of digital business services. Visibility is essential for validating, justifying, directing and\/or intervening (why we measure).<\/p>\n<p>On the other hand, transparency is about knowledge\u2014information is transformed into actionable intelligence and is shared with stakeholders. <strong><a href=\"https:\/\/www.eginnovations.com\/blog\/anti-transparency-unified-monitoring\/\">Transparency<\/a><\/strong> is about <span style=\"text-decoration: underline;\"><em>why<\/em> <\/span>we have validated, justified, directed or intervened.<\/p>\n<p>Transparency is associated with governance and is the basis of organizational trust. So, from a SIAM perspective, this transparency must be applied across supplier relationships as well. Given the rate of change taking place with cloud services today, this is a significant challenge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SIAM_and_Digital_Service_Performance_Monitoring\"><\/span>SIAM and Digital Service Performance Monitoring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The transparency needed to realize effective SIAM will require more than <a href=\"https:\/\/www.eginnovations.com\/blog\/monitoring-and-the-cloud-black-boxes-and-black-holes\/\">black-box monitoring<\/a>. Having cloud service providers simply take the place of traditional on-premises silos won\u2019t achieve SIAM. The \u2018<a href=\"https:\/\/www.eginnovations.com\/blog\/anti-transparency-unified-monitoring\/\">not my problem\u2019 syndrome<\/a> won\u2019t be any less painful when we have even more suppliers (and less control), unless SIAM can create a single pane of glass that\u2019s trusted by every supplier (internal and external).<\/p>\n<p><a href=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/cloud-monitoring-management.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6375 aligncenter\" src=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/cloud-monitoring-management.png\" alt=\"End-to-End IT Service on Hybrid Cloud\" width=\"640\" height=\"342\" border=\"0\" srcset=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/cloud-monitoring-management.png 640w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/cloud-monitoring-management-300x160.png 300w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/cloud-monitoring-management-310x166.png 310w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/cloud-monitoring-management-140x75.png 140w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>In addition, business-driven IT will require a relentless focus on the customer experience:<\/p>\n<div class=\"blog-info-box\">\n<p>In 2016, a Gartner survey revealed that 89% of business leaders viewed customer experience as the primary basis for competition<sup>iii<\/sup><\/p>\n<p>Last year 75% of companies said their top objective was to improve customer experience<sup>iv<\/sup><\/p>\n<\/div>\n<p>This suggests that unified performance monitoring will be a critical component of successful SIAM. A critical element of unified monitoring is auto-diagnosis because without it, there is not only more time and effort required to sort out the truth, but there is also more potential for debate and disagreement as information is interpreted by different people.<\/p>\n<p>Unified monitoring is most effective when there\u2019s a single source of actionable truth. It\u2019s what moves us away from diagnosis-related activities, and toward collaborating on how to establish self-healing properties when that diagnosis is identified.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"User_Experience_and_Business_Transaction_Tracing_is_not_Enough\"><\/span>User Experience and Business Transaction Tracing is not Enough<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using a <a href=\"https:\/\/www.eginnovations.com\/real-user-monitoring\" target=\"_blank\" rel=\"noopener noreferrer\">real user monitoring<\/a> (RUM) tool, we can track the experience of users accessing a web application. RUM tools also provide sufficient insight to identify whether an application is slow, and if so, where the problem lies: whether it is a front-end issue, a network issue, a content download problem, or due to server-side processing.<\/p>\n<p>Business transaction monitoring is the approach commonly used to identify and diagnose server-side processing slowness in websites and web applications. Business transaction tracing is one of the critical dimensions of <a href=\"https:\/\/www.eginnovations.com\/blog\/what-is-application-performance-monitoring\/\" target=\"_blank\" rel=\"noopener noreferrer\">application performance monitoring<\/a> (APM). With no application code changes, business transaction tracing provides insights that help an IT Ops staff to identify where the problem lies.<\/p>\n<p>Transaction tracing is very effective when application performance is affected by code-level issues. However, when there is an infrastructure slowdown, transaction tracing is not sufficient for diagnosing this issue and identifying the root cause for application slowdown<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SIAM_is_More_Than_Multi-Cloud\"><\/span>SIAM is More Than Multi-Cloud<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The reality for the vast majority of customers today is that it\u2019s a mixed bag from a technology perspective. Most organizations are frantically attempting to move to the cloud, which in many cases involves <a href=\"https:\/\/www.eginnovations.com\/white-paper\/citrix-survey-2018\" target=\"_blank\" rel=\"noopener noreferrer\">migrating applications and infrastructure<\/a>. The challenge is that your current IT services are where the value to your existing customers is being created, and all the good intentions in the world won\u2019t change that.<\/p>\n<p>You must manage today\u2019s environment and value delivery, while simultaneously preparing for the future. For most, this is an enormous burden and presents unique challenges for performance monitoring of digital business services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Converged_APMIPM\"><\/span>Converged APM\/IPM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Monitoring digital business services must account for the entire service, end to end, regardless of whether the underlying components are legacy on-premises or are virtualized private infrastructures and\/or in the public cloud.<\/p>\n<p>eG Enterprise is a full-stack application performance monitoring (APM) solution that provides holistic visibility and performance analysis of end-user experience, business transactions, application code, and infrastructure dependencies \u2013 all from a <a href=\"https:\/\/www.eginnovations.com\/supported-technologies\/unified-monitoring\" target=\"_blank\" rel=\"noopener noreferrer\">single pane of glass<\/a>.<\/p>\n<p>This converged view of the application environment allows line of business owners, IT admins and suppliers to easily isolate the root cause of issues and avoid finger-pointing and lengthy war room sessions.<\/p>\n<div class=\"blog-info-box\">\n<p>\u201cThe single-pane-of-glass view that eG Enterprise provided had other positive impacts as well. &#8230; by providing partners with their own dashboards it allowed both eBay and partners to move from reactive to proactive management.\u201d \u2013 <a href=\"https:\/\/www.eginnovations.com\/case-studies\/proactive-case-studies-ebay.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Case Study<\/a>: eG Enterprise at eBay &#8211; Addressing the Multi-Supplier Management Challenge with Unified Monitoring<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Achieving_Transparency_in_Digital_Services_Monitoring\"><\/span>Best Practices for Achieving Transparency in Digital Services Monitoring<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital Business Services that are designed with observability in mind provide mechanisms that build telemetry into the service that can trigger self-healing through embedded analytics and automated diagnostics.<\/p>\n<p><a href=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/unified-monitoring-tools.jpg\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6408 aligncenter\" src=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/unified-monitoring-tools.jpg\" alt=\"Unified Monitoring Tools\" width=\"639\" height=\"409\" border=\"0\" srcset=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/unified-monitoring-tools.jpg 639w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/unified-monitoring-tools-300x192.jpg 300w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/unified-monitoring-tools-310x198.jpg 310w, https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/unified-monitoring-tools-140x90.jpg 140w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/a><\/p>\n<p>Organizations must balance migrating legacy and virtualized ecosystems to the cloud with the realities of IT transformation \u2013 People, Process &amp; Technology. Unified performance monitoring can be a critical enabler for the visibility and transparency needed to lay an effective foundation for SIAM.<\/p>\n<p><a href=\"https:\/\/www.eginnovations.com\/company\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">Contact your eG Innovations representative to learn more \u00bb<\/a><\/p>\n<div class=\"ref-blog-content\"><sup>ii<\/sup> Simon Dorst, Michelle Major-Goldsmith, Steve Robinson \u2013 Kinetic IT and AXELOS<br \/>\n<sup>iii<\/sup> Gartner Predicts a Customer Experience Battlefield; February 18, 2015<br \/>\n<sup>iv<\/sup> Five Trends Shaping The Future Of Customer Experience In 2018; Forbes<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When I hear the word SIAM today, I think of two things. First, I think of Yul Brynner in The King and I&#8230;.and second, I think of Service Integration and Management. Service Integration and Management (SIAM) seeks to combine the benefits of best\u2010of\u2010breed based multi\u2010sourcing of services with the simplicity of single sourcing, minimizing the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":6410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[366],"tags":[],"class_list":["post-6371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-end-to-end-monitoring-e2e"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Service Integration and Management | Blog | eG Innovations<\/title>\n<meta name=\"description\" content=\"Understanding the difference between visibility &amp; transparency is critical for effective service integration &amp; management. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Service Integration and Management is More Than Multi-Cloud\" \/>\n<meta property=\"og:description\" content=\"Understanding the difference between visibility and transparency is critical to achieving effective service integration and management. Learn more on the blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/\" \/>\n<meta property=\"og:site_name\" content=\"eG Innovations\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eGInnovations\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-13T14:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-11T08:53:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/03\/cloud-server-management-tw.jpg\" \/>\n<meta name=\"author\" content=\"John Worthington\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Service Integration and Management is More Than Multi-Cloud\" \/>\n<meta name=\"twitter:description\" content=\"Understanding the difference between visibility and transparency is critical to achieving effective service integration and management. Learn more on the blog.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/03\/cloud-infrastructure-monitoring-fb.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/jMarcusWorthy\" \/>\n<meta name=\"twitter:site\" content=\"@eginnovations\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Worthington\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Service Integration and Management | Blog | eG Innovations","description":"Understanding the difference between visibility & transparency is critical for effective service integration & management. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/","og_locale":"en_US","og_type":"article","og_title":"Service Integration and Management is More Than Multi-Cloud","og_description":"Understanding the difference between visibility and transparency is critical to achieving effective service integration and management. Learn more on the blog.","og_url":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/","og_site_name":"eG Innovations","article_publisher":"https:\/\/www.facebook.com\/eGInnovations","article_published_time":"2018-03-13T14:30:27+00:00","article_modified_time":"2022-12-11T08:53:41+00:00","og_image":[{"url":"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/03\/cloud-server-management-tw.jpg","type":"","width":"","height":""}],"author":"John Worthington","twitter_card":"summary_large_image","twitter_title":"Service Integration and Management is More Than Multi-Cloud","twitter_description":"Understanding the difference between visibility and transparency is critical to achieving effective service integration and management. Learn more on the blog.","twitter_image":"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/03\/cloud-infrastructure-monitoring-fb.jpg","twitter_creator":"@https:\/\/twitter.com\/jMarcusWorthy","twitter_site":"@eginnovations","twitter_misc":{"Written by":"John Worthington","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/#article","isPartOf":{"@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/"},"author":{"name":"John Worthington","@id":"https:\/\/www.eginnovations.com\/blog\/#\/schema\/person\/fb25e1558e4bc0c53614ee559d033c65"},"headline":"Service Integration and Management is More Than Multi-Cloud","datePublished":"2018-03-13T14:30:27+00:00","dateModified":"2022-12-11T08:53:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/"},"wordCount":1205,"commentCount":0,"publisher":{"@id":"https:\/\/www.eginnovations.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/multi-cloud-management.jpg","articleSection":["End-to-End Monitoring (E2E)"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/","url":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/","name":"Service Integration and Management | Blog | eG Innovations","isPartOf":{"@id":"https:\/\/www.eginnovations.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/#primaryimage"},"image":{"@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/multi-cloud-management.jpg","datePublished":"2018-03-13T14:30:27+00:00","dateModified":"2022-12-11T08:53:41+00:00","description":"Understanding the difference between visibility & transparency is critical for effective service integration & management. Learn more.","breadcrumb":{"@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/#primaryimage","url":"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/multi-cloud-management.jpg","contentUrl":"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2018\/04\/multi-cloud-management.jpg","width":300,"height":200,"caption":"Multi-Cloud Management"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eginnovations.com\/blog\/service-integration-and-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eginnovations.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Service Integration and Management is More Than Multi-Cloud"}]},{"@type":"WebSite","@id":"https:\/\/www.eginnovations.com\/blog\/#website","url":"https:\/\/www.eginnovations.com\/blog\/","name":"eG Innovations","description":"IT Performance Monitoring Insights","publisher":{"@id":"https:\/\/www.eginnovations.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eginnovations.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.eginnovations.com\/blog\/#organization","name":"eG Innovations","alternateName":"eg innovations","url":"https:\/\/www.eginnovations.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eginnovations.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2014\/07\/eg-logo-dark-gray1_new.jpg","contentUrl":"https:\/\/www.eginnovations.com\/blog\/wp-content\/uploads\/2014\/07\/eg-logo-dark-gray1_new.jpg","width":362,"height":235,"caption":"eG Innovations"},"image":{"@id":"https:\/\/www.eginnovations.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/eGInnovations","https:\/\/x.com\/eginnovations"]},{"@type":"Person","@id":"https:\/\/www.eginnovations.com\/blog\/#\/schema\/person\/fb25e1558e4bc0c53614ee559d033c65","name":"John Worthington","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eginnovations.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/67b23b2b4fa33779a156cd25d8d65bcd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67b23b2b4fa33779a156cd25d8d65bcd?s=96&d=mm&r=g","caption":"John Worthington"},"sameAs":["https:\/\/x.com\/https:\/\/twitter.com\/jMarcusWorthy"],"url":"https:\/\/www.eginnovations.com\/blog\/author\/johnworthington\/"}]}},"modified_by":"Srinivas Ramanathan","_links":{"self":[{"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/posts\/6371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/comments?post=6371"}],"version-history":[{"count":0,"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/posts\/6371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/media\/6410"}],"wp:attachment":[{"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/media?parent=6371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/categories?post=6371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eginnovations.com\/blog\/wp-json\/wp\/v2\/tags?post=6371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}