As enterprises are increasingly relying on websites and web applications to deliver business services, they are constantly faced with the struggle to deliver a fast and uninterrupted digital experience to end users. Even a slight delay in page load time translates into lost revenue, poor customer satisfaction and negative brand impact. For example:
Measuring the user experience at all times is a key to achieving faster problem diagnosis and resolution, and ensuring enhanced website experience for customers. A recent Gartner survey concluded that end-user experience monitoring is the most critical dimension of application performance management (APM).
Web application architectures are becoming more sophisticated in order to support delivering highly interactive and graphic-rich front-end content. This complexity increases the challenge for application owners and IT teams who need to measure user experience.
User experience is often affected by web objects, browser code, third-party services, or the Internet infrastructure. Monitoring server-side metrics—although needed—is no longer sufficient. Domain experts need to have visibility into the client side and identify when, where and why someone is having poor user experience. Without the right tools to measure user experience, this is a nearly an impossible task.
eG Enterprise is a total performance monitoring solution that measures the business service impact from the user experience perspective. It enables you to monitor how customers interact with your websites in real time and synthetically test performance 24x7. eG Enterprise provides built-in user experience metrics and actionable insights to proactively alert you to all client-side issues. Intuitive dashboards, reports and user experience metrics help you track customer satisfaction and easily address performance issues before there is a business impact.
eG Enterprise includes two approaches to measure digital user experience:
These two approaches are complementary to one another, and administrators can decide which one to employ based on their specific requirements and custom needs.
eG Enterprise passively and continuously monitors user experience with real user monitoring (RUM). Using an agentless approach eG Enterprise captures and analyzes, in real time, every transaction of every user on your website, continuously tracking availability, functionality and responsiveness, and automatically diagnosing slow web pages and URLs:
eG Enterprise monitors user experience on web-based, thin-client (e.g. Citrix), and thick-client (e.g. SAP) applications using an active synthetic monitoring approach. eG Enterprise employs the same client applications accessed by end users and emulates transactions to obtain proactive user experience measurements. Synthetic monitoring offers several key uses:
The combination of both RUM and synthetic monitoring provide the complete set of metrics and KPIs needed to effectively monitor user experience.
eG Enterprise delivers deep diagnostics to troubleshoot end-user experience issues. Administrators can use built-in dashboards, charts and reports to analyze infrastructure performance and resource utilization metrics that impact user experience in the front-end. With eG Enterprise, they can:
“We have no more frustrations because now we know where the problem is, and the root cause of issues is detected in minutes. With the eG Enterprise performance monitoring suite we deliver a robust and reliable environment that guarantees maximum uptime and user satisfaction. ”