Interview – “From SAP to VDI… Next: Public Sector and IDC” Bumsik Jung, Sales Director, eG Innovations

eG Enterprise, eG Innovations’ observability solution, is remarkably versatile—so much so that it can be challenging to explain concisely. The very strength that makes it unique—comprehensive visibility spanning everything from hardware infrastructure and low-level software to user experience—can also make it difficult to describe briefly. This is one reason the Korea branch initially focused on enterprises operating SAP environments in the domestic market.

Sales Director Bumsik Jung is credited with transforming eG Innovations’ business structure. With over 25 years of experience in the IT industry, he demonstrated within just one year of joining that eG Enterprise is also a leading solution for VDI monitoring, backed by tangible sales results. He succeeded in increasing VDI-related sales by more than 300%. Now, he is envisioning an even broader future. Here, Sales Director Jung shares his insights, business approach, and growth strategies for eG Innovations.

Identifying the Critical Importance of Monitoring in a Saturated Virtualization Market

Before joining eG Innovations, Sales Director Jung gained extensive experience at both domestic and global companies. Although he initially started his career as an engineer, he transitioned to technical sales and has spent over 20 years in B2B IT sales in the software and network equipment sectors. Most recently, he was responsible for virtualization solution sales targeting major domestic telecommunications companies and public sector clients at a global virtualization vendor for approximately three and a half years.

His path to eG Innovations Korea began with his assessment in 2022 that the domestic virtualization market had reached saturation, particularly in the desktop virtualization (VDI) segment, which he analyzed as primarily a maintenance and upgrade market. Predicting that the next phase would be “monitoring,” he focused on eG Innovations, a company holding numerous patents in virtualization monitoring solutions. He concluded that eG Innovations’ solutions could effectively meet market needs, which led to his decision to join.

“Leveraging three and a half years of virtualization expertise, I saw an opportunity to apply it effectively. I was confident in eG Innovations’ products to meet field demands,” said Sales Director, Bumsik Jung.

The Comprehensive Monitoring Solution from eG Innovations Resolving VDI Pain Points

Sales Director Jung elaborated on how eG Innovations’ solution addresses customer challenges related to VDI. According to him, while most clients possess various monitoring solutions, they often lack a comprehensive tool to monitor the virtualization environment holistically. Given that VDI interacts most closely with end users, complaints tend to be directed toward virtualization regardless of whether issues originate in the network, server, or application layers.

He emphasized that eG Innovations’ solution identifies the root cause of problems in the VDI domain and presents this clearly to customers. This capability can reduce incident resolution times from 10 hours to 2-3 hours, ultimately lowering customer costs.

When Jung joined eG Innovations, approximately 80-90% of the Korea branch’s revenue was generated from SAP environment monitoring, with virtualization-related sales accounting for only 10-20%. However, within about one year, the revenue split between SAP and virtualization monitoring reached near parity at approximately 50-50.

He attributes this success in part to eG Innovations’ unique business model, including the provision of perpetual licenses. Unlike the competitors who offer subscription-based licenses, eG Innovations provides perpetual licenses, allowing the customers to treat the software as an asset.

Another differentiator is the flexible pricing model, offering the customers a choice between licensing based on the number of VDI users or hypervisor counts, enabling selection of the more economical option. Furthermore, eG Innovations stands apart from most competitors by avoiding “option selling.” Though initial pricing may appear higher, minimal additional option costs result in overall lower total costs, gaining customer trust over time.

“This approach builds trust among customers focused on total cost and long-term maintenance. It is also why approximately 99% of eG Innovations’ customers maintain ongoing business relationships with us,” Jung noted.

“Incidents are inevitable. eG Enterprise confidently delivers rapid root cause identification from an end-to-end infrastructure perspective, extending beyond VDI solutions—a distinct competitive advantage,” said, Sales Director, Bumsik Jung.

Securing Future Growth Through Public Sector Penetration and Partnership Expansion

Having established the VDI monitoring business at eG Innovations, Jung is now focusing on the public sector as one of the company’s new growth engines. The company has already obtained GS Grade 1 certification and completed procurement registration to penetrate the public market, with plans to commence full-scale activities in early 2026 after preparatory phases. Given the limited SAP share in the public sector, the market strategy involves combining end-to-end (E2E) monitoring with VDI monitoring.

IDC monitoring is also identified as a new growth driver. “IDC monitoring aligns perfectly with our E2E slogan and will be a core target market moving forward,” Jung stated.

One key strategy he emphasizes is partnership development. To overcome sales limitations, eG Innovations seeks to discover and collaborate with capable partners. “Partners are not merely distribution channels but another customers,” Jung explained. “We must provide them with new solutions that allow upselling in markets they perceive as saturated, as well as solutions guaranteeing profitability. This approach is core to partner recruitment.”

“From a vendor’s perspective, while the end customers are of course important, I consider our partners who trust and sell our products to be customers as well,” he added.

The Essence of Sales: People and Relationships

As a sales professional with 20 years of experience, Jung believes the core of sales lies in “people.” He emphasized that sales limited to project-based interactions have its limits, and it is crucial to maintain relationships consistently, even during periods without active projects. Additionally, he stressed the importance of meeting face-to-face outside the office to build relationships and gather insights. In B2B sales, particularly, it is essential to consider not only end customers but also the partners who sell the products as valued customers and to approach them with respect.

When asked about his vision for eG Innovations’ growth, Jung again mentioned “people.” He expects the company to triple its current workforce within three to five years. Even then, he hopes to remain actively engaged in the sales field. “As long as customers and partners want to meet me, I will continue to be on the sales frontlines,” he said with a smile.

Jung’s commitment to relationship-driven sales and his strategic vision for expanding into new markets position eG Innovations Korea for sustained growth in the years ahead.

“Just discovered eG Enterprise? Just call me right now!” said Sales Director, Bumsik Jung